Fashion activism is the practice whereby fashion is used by activists to serve as a medium for political, social or environmental change. The term fashion activism, which refers to systemic social and political change through the medium of fashion, is used by some fashion designers, such as Stella McCartney. The term is often used […]
Sustainability trends in 2023
Retailers and large companies are responding to changing consumer behaviour. Sustainability has become a top priority for consumers. Demand for environmentally friendly products has increased. Consumers expect the brands whose products they buy to strive to reduce the impact of climate change. In 2023, sustainability trends will go beyond eco-friendly expectations. […]
How can I make my own Trashion pieces?
What is the Trashion fashion trend? So Trashion is a portmanteau word. It refers to fashion that is made up of pieces created from used or discarded, found, reused items. Trashion pieces are usually produced by artists. The term was first used in New Zealand in 2004. The word is a portmanteau word formed […]
How can you use dopamine dressing for good effects?
What is dopamine dressing? Dopamine is also known as the “feel good hormone”. It’s called the feel-good hormone because it is released in the body when we do something pleasurable, and it also gives us a feeling of pleasure. Research shows that meditating, petting your dog, listening to your favourite song releases dopamine in […]
How can you use open source fashion?
What is open source fashion? Similar to the open source software movement, designers have shared their designs and patterns freely. The purpose of sharing was to engage consumers in the design, production and lifelong use of clothing. The term may seem novel, but the concept existed as far back as the 16th century […]
What is upcycling?
What is upcycling? The word upcycling is used when we create a new and better quality product from by-products or products that have become useless. Upcycling means creative reuse. The new object may have artistic or environmental value. The opposite of downcycling. In downcycling, the waste is also recycled into something else, […]
What is circular fashion?
How did circular fashion come about? The concept of circular fashion was first used in 2014. Two people completely independently of each other. Anna Brismar, owner of Green Strategy, coined the term circular fashion in June 2014 at a sustainable fashion event in Stockholm. Sustainability staff at H&M used the term circular fashion […]
The best adventure in Preloved Fashion
The oldest members of Generation Z have grown up. They have entered the market as consumers with independent demand, but they have brought with them a new consumer awareness. This new awareness puts protecting the planet first. They no longer buy products that are made using polluting processes just because they have no way […]
Do you know about recycled clothing?
There are many who criticise the benefits of recycling versus the costs of recycling. They argue that recycling makes things worse. They argue that the costs of collection, transport and recycling are higher and do not actually contribute to environmental protection. The criticisms are based on the fact that recycling is difficult because most […]
Vintage
The explosion in popularity of sustainable fashion is not just a new fashion trend. It also represents a profound and real shift in shopping habits. Consumers are making more informed choices when they shop. This more conscious choice includes ethical trade and environmental and other sustainability-related principles. A key principle of sustainable fashion is […]