Gen Z fashion

Gen Z fashion

Gen Z fashion (52 items what the Gen Z likes )

Gen Z fashion – Generation Z is angry and not afraid to speak out. Technology is giving young people a louder voice than ever before. As Generation Z moves into adulthood, they face huge challenges. Climate change, inequality, social unrest, political divisions, economic hardship and many other problems.

Generation Z activism looks different from the social movements of the past. Young people have experience of how to promote social change. They can draw on the 1968 Paris protests, the American protests against the Vietnam War, the American civil rights movements. And the experience of the global Occiupy movement and the Arab Spring.

But Generation Z members communicate, mobilise and rally support in a way that sets them apart from previous generations. Generation Z members have experienced great obstacles, growing up in the shadow of the Great Depression and recession of 2008. They were confronted with the COVID pandemic. They have entered adulthood amid unprecedented social unrest, recession and huge problems.

Gen Z members are involved in some kind of social or political issue

The sense of crisis is intensifying in all areas. Climate, inequality, the recent emergence of fascism are shaping young people’s worldviews, and for the first time, they are taking on a global dimension. All this has encouraged Gen Z to tackle the difficulties proactively. A global survey by a research firm shows that 70% of Gen Z members are involved in some kind of social or political issue.

Respondents identified themselves as full-fledged activists. Young people’s belief in democratic politics is lower than any previous age group. Their satisfaction with democracy is falling sharply. As they withdraw from formal politics, they increase their participation in democratic processes by using alternative and more direct means.


About generations in general

Numerous questions arise when we use the terms millennials, baby boomers or even Gen Z. My biggest problem with this is that we are lumping millions of people together.

We don’t care about which social group a particular generation is in. If you are born into the better off classes or a young adult just struggling to make ends meet, it is not easy to draw an equivalence mark.

Especially if one of them lives in the United States and the other in the Third World. So statements like this, when we read that Gen Z wants this, that’s Gen Z’s problem, should be treated with caution.

It’s a little bit like saying that American people…, or European people…, or Chinese people…, or people in Africa think….

Breaking down the generations is subjective

Despite these reservations, I searched the internet for some questions about Gen Z and to my surprise, I was not alone in my reservations. These things I have just explained are problems for others as well.

Breaking down the generations is subjective and overly generalizing attributes to a generation.

Generational research has come in for a lot of criticism. There are criticisms of the different generational names and the date ranges used. Dates are defined on the basis of economic, social or political factors.

The most important criticisms, however, relate to exaggerated statements that generalise about individuals belonging to a particular generation.

Despite the criticisms, marketing professionals and journalists find the groupings useful. Thus, while agreeing that care should be taken with this information, we can nevertheless identify some broad generalisable traits of people in this age group.


Gen Z in North America

As of July 2019, 50.7 percent of the US population is under the age of 40, according to an analysis by the Brookings Institution. Gen Z and Gen Y and younger generations combined therefore number 166 million people in the US. And Generation X and older account for 162 million US residents. Almost half of all people under 40 in the United States identify as a member of an ethnic minority.

In Canada, the baby boomer generation is the largest, 9,212,640 people aged 56 to 75, according to 2021 census data. Those between 25 and 40 years of age number 7,926,575, with immigration providing the insurance for their upbringing. In 2020/2021, more than half of all immigrants to Canada were in this age group. Generation X, aged 41 to 55, numbered 7,069,355 and Generation Z, aged 9 to 24, 6.7 million.


Gen Z and social media

Generation Z has never known a world without social media. Many of them have documented their entire lives. They put their photos and videos on Facebook. It is very likely that Gen Z is the most photographed generation.

Generation Z is therefore under pressure to dress in new clothes, in unique ways, in order to differentiate themselves from the crowd. However, this generation is also the most receptive towards sustainability and sustainable fashion.

This is leading to an increase in non-traditional shopping.

“Generation Z is shopping for second-hand clothes much more than previous generations,” Jessica Pruitt told Business Insider


Gen Z and TikTok

The TikTok app has overtaken Facebook to become the most downloaded app of all time with 3 billion downloads worldwide. Gen Z uses TikTok the way Gen Y used Facebook.

More than 1 billion videos are watched on TikTok every day, in 155 countries around the world. TikTok allows its users to create videos between 30 seconds and 3 minutes long. These videos can be shared with each other. As a result, they can also discover videos posted by others.

TikTok has evolved into the primary news source for Generation Z. In 2021, The Washington Post reported that TikTok had over 1 million followers.

TikTok will exceed 1.5 billion users in 2022.


Gen Z and sustainable fashion

When making purchasing decisions, sustainability is valued much more by Gen Z members than the brand name itself. Gen Z is also encouraging other age groups to act on sustainability.

The biggest reason they face is lack of interest. Many people think that environmentally friendly products are more expensive. Another reason is a lack of information. Many people think that it is not possible to obtain information on how environmentally friendly a particular brand is.

Three quarters of Gen Z Taiwanese prefer to buy sustainably. Most members of this generation, now in their 20s, are used to making informed choices. Members of other age groups are also being influenced to change their buying habits. According to a CNBC article, Bank of America named Generation Z the most sharing generation of all time.

According to their analysis, by 2031 their income will exceed that of the previous generation. “The Generation Z revolution is beginning, as the first generation born into the online world is now entering the workforce, forcing other generations to adapt to them, not the other way around.”


Gen Z and the world of work

Gen Z has entered adulthood at a very challenging and precarious time. It is a time of rising rents, rising inflation, high unemployment and job losses.

They feel negatively affected by trends that are beyond their control. With rents skyrocketing in 2022, young adults have limited options.

Census data shows that 58% of adults aged 18 to 24 live with their parents. The reason for their decision is money. Gen Z is living with their parents for longer than they expected, this affects all sorts of other things, social life, identity and how they feel about self-sufficiency.

COVID has therefore been a major barrier to young adults’ employment and independence. Generation Z members are increasingly likely to seek value-based work and experience. During the COVID epidemic, the workplace changed profoundly. Hybrid and remote work was introduced almost overnight.

According to one survey, Gen Z expectations have changed dramatically. According to more than 22% of respondents, racial inequality and personal experiences with discrimination influence their career choices. For Gen Z, fair treatment is an important value.


Gen Z buying a home

For Gen Z, born between 1997 and 2012, home ownership may seem out of reach. 86% of Gen Z members want to buy their own home. 45% want to do so within the next 5 years. While Gen Y thought buying a home would be a difficult task, Gen Z will face the highest income-to-home purchase ratio in decades.

By 2022, the average house price will be more than eight times the annual household income. But housing is not the only challenge facing Generation Z, which faces significant problems. Debt, rising rents, lack of savings are some of the problems facing Gen Z members.


Gen Z’s priority

Reputation is important to Gen Z. 62% of respondents said they would prefer to buy from a sustainable, ethical brand. For Gen Z, shopping is no longer a simple financial transaction. Rather, it’s a sociological act where they are aware of the impact their choices have on the world.

Security is also an important value for Gen Z members. The technology-savvy generation is aware of the importance of security. Generation Gen Z is aware of data leaks and the challenges that have occurred in the past.

Generation Z are the masters of digital reviews and comparisons. They have grown up searching online and as a result know exactly what costs what.


The COVID pandemic and Gen Z

For Gen Z members, the messages from childhood onwards were that they had to compete, excel and succeed. But COVID has shown that a bleak present and uncertain future awaits everyone across Europe.

Young people are waiting to draw conclusions about how the political elites have handled the global crisis. The overwhelming majority of young people believe that, in addition to the aftermath of COVID, the climate emergency must be addressed in the future. The vast majority believe that they have no influence on policy makers.

Demonstrative partying, flash mobs, beach invasions, club meetings – this is how young people are reacting to the easing of curfews. The deep frustration they have experienced during the crisis shows clear signs of anger and desperation. One 22-year-old reported experiencing something like a mid-life crisis.


Gen Z’s search for truth

A survey revealed four key Gen Z behaviours. Each has one thing in common: the search for truth. Generation Z


  • Values individual expression and avoids the use of labels
  • They are able to mobilise themselves on a variety of social issues
  • Believe in the effectiveness of dialogue and conflict resolution to make the world a better place
  • Make decisions analytically and pragmatically

The above reasons make Generation Z a true generation. The above behaviours influence the way Generation Z members make consumer decisions and build relationships with a brand.

I need to be free

For the baby boomer generation, born between 1940 and 1959, the post-WWII context was a given, they were motivated by consumption and not ideology. For Generation X, those born between 1960 and 1979, status was the determining factor. Generation Y, born between 1980 and 1994, consumed experiences.

For Generation Z, the main driver of consumption was the search for truth. This is understood in both personal and communal terms. The quest for authenticity leads to greater freedom of expression and greater openness. This generation strives to be itself.

“I need to be free; I need to be myself, I need to be more and more myself, every day. With the internet I feel much freer.”

For Generation Z, it’s important for individuals to experiment with different ways of being themselves and to develop their own identity over time.


Gen Z is angry

John Osborne wrote his drama Look Back in Anger in 1956. The success of the theatre production transformed the whole of English theatre. It is a realistic play. The protagonist is an intelligent and educated, but desperate young man. The term “angry young men” was coined to describe Osborne and his generation. They also expressed the harshness of realism, in contrast to the more escapist theatre of the previous generation.

The play was a huge success, being performed at the West End and the Bradway. It is considered the first example of kitchen sink drama. Kitchen sink realism is a British cultural movement. This movement emerged in the 1950s and 1960s. Its main characters are usually angry young men.

The angry young men were usually a group of working or middle-class British playwrights and novelists. They became prominent in the 1950s. The term was coined by the press officer of the Royal Court Theatre. It was used to describe young people who were disillusioned with traditional British society.

Why is Gen Z angry ?

Gen Z faces huge challenges in growing up:


  • Climate change
  • Inequality
  • Climate change – climate change
  • Climate change – climate change
  • Economic hardship
  • And much more…


Gen Z fashion

Now that we have reviewed the most important things to know about this generation, let’s look at the fashion trends. In the list below, we’ve put together a selection of the pieces that Generation Z likes. Because of the popularity of these pieces in that generation, they can be said to make up Gen Z fashion.



Athleisure is a stylish version of the tracksuit. One of the biggest fashion trends of Generation Z. Whether it’s leggings, cycling shorts or a crop top, these are casual and comfortable clothes that Generation Z particularly love.

“Generation Z fashion is very, very casual and a little sexier than how older generations dressed when they were younger. Social media is definitely responsible for this, as celebrities share these trends with instant accessibility.” – said a fashion expert.



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Tiny sunglasses

Starting in 2017, Tiny sunglasses came into fashion.



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2000s fashion trends

The 2000s trends were kept alive by movies like Mean Girls and The Cheetah Girls. Icons such as Paris Hilton also helped to keep the 2000s trends alive. Generation Z is too young to remember the 2000s personally, but they feed off these sources.

And it’s a very big trend among Gen Z of this era. Trends like prints, rhinestones, using lots of pink, fun accessories. Gen Z consumers love the trends of the 2000s.



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Denim with rips

Jeans are a perennial fashion trend. Generation Z is experimenting a lot with denim pants. They love oversized jeans. They also like different patches, embellishments and rips on denim pants.



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Bucket hats

Buck hats were introduced around the 1900s. Traditionally worn by Irish farmers and fishermen. Given that they could be folded up to fit in a pocket, they spread quickly. In the 1960s, they were discovered by the British Mod subculture and worn frequently.

It became part of women’s fashion in this decade. The most famous character to wear such a hat is Indiana Jones, played by Sean Connery. The hat became popular among rappers in the 1980s. It remained part of street style in the 1990s.

More recently, it has become popular again on the catwalk. It was worn by Rihanna. It has become a favourite fashion accessory of Generation Z.



During the quarantine period, Generation Z experimented with clothes at home. Tie-dye was popular decades ago, and Generation Z is rediscovering it for themselves.

The process of tie-dye involves folding a fabric or a garment, twisting it and then tying it with string before applying the dye. This allows different patterns to appear after the garment has been dyed.

In the 1960s and 1970s, it was extremely popular in the United States, with various spiral, mandala and peace signs. The pieces sold wholesale are copies of these patterns.

This fashion trend was revived, with more sophisticated techniques appearing. New simple motifs, new colour schemes. In its 21st century application, it should be thought of as an art form rather than a commercial commodity.




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Baguette Bags

The small, compact handbags designed by Fendi in 1997 are fashionable and loved by Generation Z. They became ubiquitous in the late 90s and early 2000s thanks to their appearance in popular television series.

Over a period of twenty years, more than a million copies have been sold. The concept was a streamlined bag that could be worn on a short strap and take on a myriad of different looks.

Alternating colours and textures, it was produced in countless forms. While always remaining consistent and aesthetically pleasing in appearance.

Fendi lent a piece to HBO’s Sex and the City, a show that quickly became popular. In one episode, Carrie Bradshow is mugged on the street and when the mugger asks for her bag, Carrie replies, “it’s a Baguette.” Sarah Jessica Parker commented, “Carrie picking up the Baguette was a defining moment for us and it was the beginning of everything.”



The LVMH luxury complex acquired Fendi in 1999 because of the success of the Baguette bag.




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Scarf Tops

Back in fashion and the most popular fashion accessory for Generation Z, the Scarf Tops.



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Slip Dresses

Slip Dresses are fashionable and very comfortable. The satin and silk provide a soft wear. It appeared as part of the lingerie as outerwear trend in the 90’s. It was associated with the supermodel of the decade, Kate Moss.

Courtney Love was a fan and it became popular in the grunge subculture. It was also featured in the Spring 2016 collections of Yves Saint Laurent and Burberry.

It became a staple on the red carpets. Versace’s Spring 2021 collection featured beach-themed slip dresses.

Generation Z loves it, it’s a very big fashion trend around them.



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Platform White Sneakers

Sneakers appeared in the 1870s, when they were called plimsolls. A shoe to wear on holiday and while playing sports. At the turn of the 20th century, they were increasingly used for various leisure activities.

The revival of interest in platform shoes began in 1967. It was a trend among young teenagers. Platform shoes were considered party shoes. They were worn during discotheques.

Vivienne Westwood brought them back into fashion in the early 90s.

Generation Z is an avid fan of Platform White Sneakers.



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Caps and Headscarves

The Generation Z favourite is the baseball cap. Caps and head scarves inspired by street style. Worn by both sexes, head scarves and baseball caps are part of Generation Z fashion.



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Sustainability and a strong social justice

Among the fashion trends, the issue of sustainability cannot be overlooked. When dressing, Generation Z makes sure to buy clothes from sustainable sources.

9 out of 10 Generation Z members believe that companies have a responsibility to address environmental and social issues.

And the need to move beyond ideas and unrealised aspirations is a key characteristic of Generation Z:

“Generation Z members are powerful in sharing information. They have grown up in the age of social media and sharing news on social platforms comes naturally to them.”



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