The Ultimate Guide to 2010s fashion trends

So we start our 2010 fashion guide by taking a look at the key events that shaped society in 2010. By the time you read to the end of this article, you will know the following:

  • The most important events of 2010
  • What films were popular in the 2010s?
  • What subcultures of fashion emerged in the 2010s
  • The fashion trends of the 2010s



2010s fashion trends


The past decade, the 2010s, is still very close to the present. The global financial crisis of the late 2000s, and the international recession, defined at the beginning of the decade. Economic problems, austerity and inflation led to tensions that were echoed, for example, in the Occupy movement. In the Arab world, the unrest was even greater and in some places, they turned into revolutions. For example in Africa, Tunisia, Egypt, Bahrain and other Arab countries. In summary, we call these phenomena the Arab Spring.

There have been significant advances in women’s rights and LGBT rights. Specifically, in Western civilizations.

Osama bin Laden, the leader of the September 11 terrorist attacks, was eliminated by the US military. This was the fulfilment of the most important objective of the war on terror. In the United States, a famous businessman Donald Trump became the new president. Russia has annexed Crimea. While in the middle of the decade, Europe was experiencing a migration crisis.

Information technology had developed enormously. Smartphones became widespread products. Social media provided a platform for phenomena such as the Me Too movement. Cable TV has declined in favour of internet streaming services. The best-selling book of the decade was Fifty Shades of Grey. Billboard named Drake the best music artist of the decade.





In the film sector, superhero movies clearly dominated the box office.

Avengers: Endgame (2019)

Star Wars: The Force Awakens (2015)


Harry Potter and the Deathly Hallows – Part 2 (2011)


Iron Man 3 (2013)

Captain America: Civil War (2016)


Aquamen (2018)


Spider-Man: Far From Home (2019)


Captain Marvel (2019)


Skyfall (2012)


Spectre (2015)



2010s fashion trends

2010s fashion trends


The 2010s were marked by a resurgence of hipster fashion, athleticism and pieces from the 30s and 40s. There was also a resurgence in alternative fashion. The neon street-coloured clothes of the 1980s and the unisex elements of the 90s were characteristic.

The growing importance of social media influencers in the western world favoured fast fashion brands. Platforms such as Pinterest and Instagram became popular in this decade.




Hipsterism is also the name given to the 21st century hipster subculture. Fashion is a key marker of hipster identity. Vintage clothes, alternative fashion and a mix of different fashions are among the fashion elements. Tight jeans, plaid shirts, knitted hats, thick framed sunglasses are among the pieces worn. In the United States, this subculture is mostly made up of upper-middle class young adults. It first appeared in the 1990s. It became widespread in the late 2000s and early 2010s.


The Classic Preppy


In the early 2010s, American preppy moved away from the hip-hop influenced fashion of the 2000s. It returned to the classic Ivy League style of the 1950s. Sweaters, cardigans and Oxford shirts became the dominant pieces. Among hats, the Fedora has become a distinctive fashion accessory.


Skate Punk and Sneakehead


Skate Punk fashion was characterised by its branded clothing, hoodies, backwards baseball caps, tracksuits, plaid shirts and ripped jeans. In America, India and China, a descendant of Skate Punk, the Sneakerheads, dressed similarly. Collecting and buying a variety of sneakers became characteristic. The characteristic colours of sneakers were black, red and white.




The androgynous look continued to be common on the West Coast of the United States, in Europe, Australia and in some regions of Asia. The style was also influenced by hip-hop and emo, Japanese street style and indie pop. Trucker hats, skinny jeans and Nike shoes characterised the look. Neon green, fluorescent yellow and other neon colours such as pink were among the favourites.




Tactical pants and Nike sneakers. Ralph Laurent polo jacket. Retro 90s fashion. Flaps, strap caps, baseball jackets. Levis, Adidas and Nike clothes. These were all hip-hop fashion in the 2010s. New designers have implemented a darker aesthetic. Kaney West and ASAP Rocky are young new rappers who popularised this fashion. The sad boy culture stood out among the alternative hip-hop subcultures.

It was characterized by teenage boys who started wearing hats, skinny jeans and black and white clothes. Computational aesthetics and Japanese lettering and, of course, a sad face contributed to the war. They were derived from the emo subculture of the previous decade.




In Mexico, members of the Cholo subcultures are by hip-hop fashion western shirts, Statson hats, skinny jeans and cowboy boots. By 2015, many Chicanos had abandoned the garish, western-inspired clothing. They returned to everyday wear.




The Korean wave has spread worldwide. K-Pop consumers include Asian and Asian-American youth. They love South Korean music. Korean girl and boy bands wore extravagant clothes, and their fans in China, Korea and America tried to copy them. Patterned silk shirts, printed silk jackets, retro joggers, short pants and tuxedo jackets were part of the look.




A new youth subculture has emerged in the Philippines. It has sparked moral panic among older and more conservative youth. Jejemons were a new form of hipster. They developed their own written lyrics and their own subculture. Young people from working-class backgrounds used their own language in text messages and on Facebook. They were often criticised for not using words properly.




From 2018 onwards, Internet content influenced fashion. Different subcultures of teenagers and young people started to emerge in the US. Social media applications became popular. One example is TikTok. VSCO’s fashion choices were characterised by oversized T-shirts and sweaters. E-Girls and E-Boys are the youth subculture of Generation Z. It emerged in the late 2010s, mostly with the rise in popularity of the TikTok app. An evolution of emo, scene and goth fashion combined with Japanese street fashion and elements of K-Pop.



In the early part of the decade, women wore straight, long and naturally coloured hairstyles. For women of colour, Ruhanna launched a new fashion with the cherry red colour.
By the middle of the decade, wavy hairstyles dominated worldwide, most notably wavy hair dyed blonde. Shorter haircuts such as the pixie, crop, bob and undercut also became fashionable.
In the early 2010s, the men opted for the revived styles of the 30s, 40s and 50s. In the middle of the decade, some teenagers and young men started to adopt top knots reminiscent of samurai hairstyles. Among African-American men, the waves and the Jheri curl became popular hairstyles.


Make-up and cosmetics

Women Kate Middleton, Cara Delevingne Scouse-brow style began to be imitated by women in the UK in the middle of the decade. Contouring spread to the West, giving birth to the Strobing trend.
Contouring meant using different shades to create highlighted angles, giving the illusion of a higher cheekbone, a slender nose and a sharper chin line. At the end of 2016, minimalist dewy, natural skin soared in popularity in New York.




The Ultimate Guide to 2010s fashion trends
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